Founder + Partner

Reuben Berman

Reuben Berman is the founder of Entrada Partners and leads acquisitions, dispositions and financing of each property.

Before founding Entrada Partners, Reuben worked in the acquisitions and development group at Kor Realty Group, a Los Angeles based real estate firm focused on apartments, condominiums, boutique hotels and resorts. At Kor, Reuben led the acquisition and disposition of $330 million worth of multifamily properties. Prior to Kor, Reuben worked at AEW Capital Management, a real estate pension fund advisor with $57 billion of AUM. At AEW, Reuben worked with joint venture operating partners to acquire over $500 million of commercial real estate, sell a $615 million portfolio of office buildings to Arden Realty, negotiate debt facilities and underwrite numerous other investment opportunities. Prior to joining AEW, he worked at Wells Fargo Bank's Real Estate Group underwriting construction loans and borrowers for new real estate developments.

Reuben is a past President and currently sits on the Board of Directors of the Haas Alumni Network, Los Angeles Chapter. He is a member of the UCLA Real Estate Alumni Group's Endowment Circle, the Jewish Federation's Real Estate and Construction division and AIPAC. He currently lives in Los Angeles with his wife, son and daughter.

Education

founder + Partner

Justin Schuman

As a Principal of Entrada, Justin Schuman oversees all of the firm’s investor relations and asset management services.

Prior to Entrada, Justin was a Senior Vice President at JRK Residential Group, an apartment platform that owns and/or manages over 35,000 units nationwide. At JRK, Justin oversaw eight Regional Managers and was directly responsible for a portfolio of 11,700 units nationwide with annual revenues exceeding $85 million. His role included all facets of property management including revenue and expense optimization, multi-million dollar renovation programs, operations, accounting, human resources and training.

Prior to his work at JRK Residential Group, Justin was the Real Estate Investment Manager for Nazarian Enterprises, a high net-worth family office in Los Angeles. In that capacity, he invested over $100 million of equity over three years in all real estate asset classes. Additionally, he was responsible for the overall investment performance of $175 million of equity spread across 60 investments in hotels, apartments, condominiums, office, industrial and opportunity funds.

He was also previously employed with AIMCO (NYSE: AIV), the third largest multifamily owner / operator in the country with over 150,000 units under management. At AIMCO, Justin worked in the operations, finance and acquisitions/dispositions departments.

Justin currently lives in Brentwood with his wife and daughter.

Education

FOUNDER + partner

Joshua Bar-Yadin

Joshua Bar-Yadin leads Entrada’s construction management and leasing and is on the investment committee for acquisitions and dispositions.

Joshua has managed construction projects to upgrade and/or reposition approximately 1.2 million square feet of commercial real estate projects throughout San Antonio, Austin and Dallas. He has also managed repositioning projects on approximately 850 apartment units.

Prior to partnering with Entrada, Joshua worked as a project manager with United Fashions, a regional retail chain and as a finance and operations supervisor with UPS, where he led a 170-person team and oversaw annual recoveries of more than $9 million.

 Joshua serves on the UTSA Alumni Association Board of Directors. He lives in San Antonio. 

Education

UNIVERSITY OF TEXAS AT SAN ANTONIO
BA in Business Finance and Marketing

Controller

Robert Palmer

Robert serves as the Controller at Entrada Partners.  Robert is responsible for the accounting and financial reporting of Entrada’s investments and the establishment and monitoring of accounting policies and procedures. 

Prior to joining Entrada, Robert spent over 20 years working for Kilroy Realty Corporation. He most recently held the positions of Senior Vice President, Operations and Vice President, Internal Reporting. Prior to Kilroy, Robert worked for Deloitte & Touche and was licensed as a Certified Public Accountant.

Education

UNIVERSITY OF COLORADO DENVER
MS, Accounting

Managing Director – Asset Management

Cindy Beath

Cindy Beath is the Managing Director of Asset Management at Entrada Partners, overseeing the asset management department and the performance of the firm’s commercial real estate portfolio. She leads strategy, leasing, and third-party property management across office, flex, and industrial assets, ensuring strong execution of business plans and value creation.

Prior to joining Entrada, Cindy served as the Vice President of Property Operations for Link Logistics for their Central portfolio comprised of 187 million SF in multiple markets throughout Texas and the Midwest. Cindy also spent 9 years at The RMR Group as Senior Vice President overseeing property management, leasing, and construction management for a portfolio of office, industrial and medical assets throughout most major U.S. markets. During her 25-year career in Real Estate, she has experience with major industry players including Cushman & Wakefield, CBRE, and The Irvine Company.

Cindy is originally from Los Angeles, California and is a graduate of University of Southern California, obtaining a Bachelor of Arts and Science with a Minor in Business Administration. She is an active member of several local real estate groups including TREC, BOMA, and IREM. Cindy and her family now live in Dallas.

Education

UNIVERSITY OF SOUTHERN CALIFORNIA
Bachelor of Arts and Science

Managing Director - Multifamily Acquisitions

Michael DiSimone

Michael leads multifamily acquisitions and dispositions for Entrada Partners.

Michael has driven multifamily acquisitions and dispositions at several multifamily owner/operators prior to joining Entrada Partners. Preceding his role in acquisitions, Michael was a First Vice President at Institutional Property Advisors (NYSE: MMI) and served as one of three lead brokers on one of Southern California’s top institutional brokerage teams with experience covering the full spectrum of private party and institutional transactions. Prior to IPA, Michael was a Senior Vice President at JRK Property Holdings, one of the country’s largest multifamily owner/operators. At JRK, Michael oversaw a nationwide portfolio of market rate and tax credit assets and gained extensive experience in all facets of asset management and renovations. Prior to JRK, Michael was an Acquisitions Associate with D.R. Horton (NYSE: DHI) where he was responsible for acquiring unentitled land for future development.

Education

GOLDEN GATE UNIVERSITY SCHOOL OF LAW 
JD, LL.M. Taxation

Managing Director - Human Resources

Christian Adair

Christian Adair serves as the Managing Director of Human Resources at Entrada Partners. Her key responsibilities include oversight of talent acquisition, policy development, performance management systems, and employee retention strategies.

Christian's professional background includes experience establishing inaugural human resource departments within the real estate industry, as well as extensive foundations in talent acquisition and performance management. She utilizes her background to cultivate a positive and productive workplace aligned with company objectives.

Christian holds a Bachelor of Business Administration from Stephen F. Austin State University and is a certified Professional in Human Resources (PHR) by the Human Resource Certification Institute (HRCI). Actively engaged in professional networks, she is a member of both the Society for Human Resource Management (SHRM) and DallasHR.

Education

STEPHEN F. AUSTIN STATE UNIVERSITY
BA, Business Administration

Managing Attorney

Perry Klauber

Perry Klauber is the head of the Legal Department at Entrada Partners, and oversees the Company’s legal matters, including drafting and negotiating the Company’s contracts for acquisitions, dispositions, leasing, and financings.

Perry’s career began in finance where he worked in investment banking and commercial underwriting prior to going to law school.  He first practiced law as a commercial real estate and corporate attorney in Arizona at premier law firms in his practice area.  There, his clients included some of the largest private real estate funds and publicly traded REITs in Arizona.  Thereafter, he moved to Dallas to practice at Winstead PC, where the majority of his client transactions were for Crow Holdings. 

At the Sandra Day O’Connor College of Law, Perry was awarded the Dean’s Scholarship, Kevin M. Kane Memorial Book Scholarship, and he was a Pedrick Scholar.  Perry was a Staff Writer and Research Editor for the Arizona State Law Journal, where his article was published, and he earned multiple CALI awards for having the highest grade in his class. Prior to going in-house, Perry was honored in Arizona and Texas as a Southwest Super Lawyers Rising Star, Texas Super Lawyers Rising Star, and Best Lawyers Ones to Watch.  Perry also is a principal of a separate, privately held commercial real estate fund, which has accelerated his legal and business knowledge in commercial real estate, and enhanced his skills in his practice area.

Education

UNIVERSITY OF ARIZONA, SANDRA DAY O’CONNOR COLLEGE OF LAW
JD

SENIOr DIRECTOR - Asset ManageMENT

Akash Panchal

Akash Panchal is Senior Director - Asset Management at Entrada Partners and oversees asset management, leasing, and third-party property management for a portfolio of office/flex/industrial properties in the San Antonio metroplex. 

Prior to joining Entrada, Akash began his professional career at Stream Realty Partners in 2015. His responsibilities encompassed all aspects of 3rd party financial reporting, including reviewing & creating property operations reports, implementing operating budgets, and served as the point of contact for multiple institutional real estate clients.

Akash and his family live in Dallas.

Education

COX SCHOOL OF BUSINESS  
SOUTHERN METHODIST UNIVERSITY
MBA – Finance / Real Estate

Director – Asset Management

Steven Hall

Steve Hall is Director - Asset Management at Entrada Partners and oversees asset management, leasing, and third-party property management for a portfolio of office/flex/industrial properties in the Dallas – Fort Worth metroplex. 

Prior to joining Entrada, Steve served as Head of Asset Management at Harwood International in Dallas where he supervised asset management, leasing, project management and operations for a Class AA portfolio of office/hospitality in Dallas.  Steve has over 25 years of commercial real
estate experience in all product types throughout most major U.S. markets.  

Steve is originally from Spokane, Washington, but has also lived in Houston, New York City, Miami, and Los Angeles.  Steve and his family now live in Dallas. 

Education

Director - Construction Management

Eric Lucal

Eric Lucal is the Director of Construction Management at Entrada Partners and oversees construction, design, and CAPEX projects for a portfolio of office/flex/industrial properties in San Antonio, Houston and the DFW metroplex. Eric has over 25 years of construction and development experience in commercial real estate with a multitude of project types on a national basis.

Prior to joining Entrada, Eric had been the owner's representative for national retailers such as The Sports Authority, Office Depot, the TJX Companies and most recently with Ross Stores. Eric also has previously worked as the owner's representative for large commercial REITs including Brixmor Property Group and Sterling Organization.  

Eric is originally from South Florida but has also lived in the Bay Area and Southern California. Eric and his family now live in the DFW area. 

Education

FLORIDA INTERNATIONAL UNIVERSITY
BS, Political Science with a minor in Economics

Director - Industrial Acquisitions

Dan Johnston

Dan Johnston currently serves as Director of Acquisitions for Entrada Partners. In his current role, Dan oversees the sourcing, underwriting, and capitalization of the firm’s commercial real estate investments. Prior to joining Entrada Partners, Dan was previously Vice President of Acquisitions at Pillar Commercial, a private equity investment firm based in Dallas, TX. While at Pillar Commercial, he was involved in the purchase and disposition of over $300M of commercial real estate.

Outside of his role at Entrada Partners, Dan is active in the greater commercial real estate industry as a member of NAIOP and TREC.

Education

SAN DIEGO STATE UNIVERSITY
BS, Marketing

Associate – Asset management

Matt Jolly

Matt joined Entrada Partners as a Senior Analyst in June of 2024. He serves as a key asset management team member, assisting in financial analysis, leasing, construction management, financing, and disposition efforts.

Prior to Entrada, Matt worked at Stonelake Capital Partners where he worked as an Investment Analyst. In this role, Matt asset managed Stonelake’s Dallas industrial portfolio and assisted in all aspects of Stonelake’s acquisition efforts in DFW. Before joining Stonelake, Matt coached professional basketball with stops that most notably include the Dallas Mavericks, Atlanta Hawks, and Minnesota Timberwolves.

Matt is originally from Dallas, Texas and graduated from Louisiana Tech University in 2017. He then went on to obtain his MBA in Real Estate Finance from SMU.

Education

SOUTHERN METHODIST UNIVERSITY
MBA, Real Estate Finance

Associate – Industrial Acquisitions

Parker Yates

Parker Yates serves as the lead underwriter for Entrada Partners’ industrial acquisitions. His key responsibilities include underwriting acquisition opportunities, investor reporting, and maintaining  Entrada’s portfolio-level valuations.  Parker joined Entrada Partners in July 2021 as an Asset Management Analyst. In his time with Entrada’s Asset Management team, he was instrumental in developing Entrada’s financial reporting and forecasting systems.

Prior to joining Entrada Partners, Parker began his career in Investment Sales for a national commercial real estate brokerage firm, concentrating on multi-tenant retail properties throughout DFW and Central Texas.

Parker is originally from Aledo, Texas and graduated from Baylor University in 2018 with a Bachelor of Business Administration in Real Estate and Finance.   

Education

BAYLOR UNIVERSITY
BBA, Real Estate and Finance

SENIOR ANALYST

Hilton Kennington

Hilton Kennington joined Entrada Partners in July 2024 as a Senior Analyst, where he supports both asset management and acquisitions through financial analysis, underwriting, budgeting, and due diligence.

Before his current role, Hilton worked at CBRE National Partners in Dallas, TX, as a supporting analyst concentrating on industrial investment sales across Texas, Oklahoma, and Louisiana. Before that, he started his career as a senior recruiter, aiding banks in hiring commercial lenders across Texas.

A Dallas native, Hilton graduated from Furman University in 2017 with a B.A. in Business Administration and later earned an MBA from Southern Methodist University (SMU), with a dual concentration in Finance and Commercial Real Estate.

Education

Senior ANALYST

George Palles

George joined Entrada Partners as a Financial Analyst in March of 2023. He serves as a key asset management team member, excelling in financial analysis, budgeting, and creating financial models. Additionally, he assists the acquisition team with underwriting and due diligence.

Prior to Entrada, George was an Analyst at Reserve Capital Partners, where he was tasked with debt/equity sourcing and investor reporting.

Education

UNIVERSITY OF MISSISSIPPI
BBA, Real Estate Finance