Overview

Entrada’s Principals believe that the perfect storm of a dislocated capital market, readjustment of asset pricing and deteriorating fundamentals is causing systemic strains on existing property owners. In order to preserve capital, there is a growing need for lenders and investment partners to take a more active role in the real estate. Entrada Partners is structured to help institutions work through the management and turnaround of these troubled assets. Whether providing property management or asset management, Entrada can help owners of multifamily assets maximize their value.

Entrada’s Principals have direct experience in over 16,000 apartment units across the country. Entrada leverages its Principals’ deep operational background to take a hands-on approach to asset management and property management in this challenging economic environment. Historically, Entrada’s Principals have been able to increase NOI on a year over year basis by an average of 19.9% after taking over management of an apartment community.

Clientele:

• Private Equity Funds / Investors – In today’s environment of declining property values, some sponsors find their profit potential and even invested equity have declined substantially. Institutional equity investors may choose to replace their existing operating partner who no longer is motivated to manage the project, or may simply want third party oversight for their project. Entrada can step in at any point in the process to manage a project and determine the exit strategy that maximizes the remaining equity for the investors.
  
  
• Banks – When faced with a loan in potential default, some banks may choose to outsource the management of real estate that is in transition to receivership or foreclosure. Entrada can help in the transitionary stages, when the bank cannot legally intervene, yet needs assistance on valuation and strategy, and during the foreclosure process to preserve and create value.
  
  
• Owners / Developers – When starting a difficult negotiation process on the ultimate value of a distressed project, the current owner might need help from experienced advisors in dealing with the lender or investment partners. Entrada is available to provide valuation services, as well as assistance on negotiation position and general staffing shortfalls.
  
  
• Lawyers – In a growing distressed environment, many clients look to their legal counsel to provide advice and recommendations on solutions. Entrada can be a trusted reference for attorneys to provide a complete solution for asset specific advisory work.